How well do you understand the values, deeper desires, motivations, and qualities of your ideal visitor? Rooted in psychology, the archetypes represent the range of human behavior that both your guests and your brand can embody. They are a key tool for developing a strong identity that magnetizes customers who want what you have to offer.

This interactive workbook is designed to help you uncover which archetypes your brand can embrace to maximize your success. This awareness will help you create a rich, purposeful experience and a compelling brand personality that stands out and gets booked up with ease!

👉🏼 Important: If you are a member of the Spark 5-Star Success Pathway, you already have access to this material! Spark is the all-inclusive portal for all things storytelling & guest experience.